Skill UI

Guides SaaS teams through planning launches, feature announcements, and GTM timing by focusing on owned, rented, and borrowed channels plus staged phases that build momentum and convert demand into users.

This comprehensive skill guides the entire product marketing lifecycle, from defining Ideal Customer Profiles (ICP) and developing core positioning statements (e.g., Dunford's method) to executing Go-To-Market (GTM) strategies and product launch plans. It also covers competitive intelligence, building detailed battlecards, and improving sales enablement through win/loss analysis, ensuring successful market entry and adoption across international markets.

A comprehensive framework for global expansion, guiding businesses through market selection, evaluating entry modes (export, partnership, subsidiary), and executing localization strategies. Covers product adaptation, go-to-market planning, regulatory compliance, and operational setup for new international regions.

Helps founders and GTM teams set metrics, build tiers, and manage margins for AI products by grounding pricing choices in compute cost realities, credit systems, and buyer personas so revenue models scale with value.

Helps founders and go-to-market teams select between PLG, hybrid, and sales-led motions, design value-before-purchase flows, and optimize time-to-first-value based on price, complexity, and buyer signals.

A comprehensive guide for founders and product managers on developing robust pricing strategies for technical SaaS products. Learn when to use usage-based, seat-based, or outcome-based models. It also provides frameworks for calculating value ratios, assessing alternative costs, and setting optimal freemium thresholds to maximize revenue and adoption.

Framework for building and scaling developer-led adoption via ecosystem programs, student pipelines, documentation tiers, community support, and partner tiering to guide platform go-to-market decisions.

Guides teams through testing messaging and word choice to find defensible market positioning, using a phased Crawl-Walk-Run rollout plus word-change experiments to accelerate enterprise deals.

A comprehensive guide for optimizing business growth motions. This framework helps founders determine the optimal Go-To-Market (GTM) strategy—whether Product-Led Growth (PLG) or sales-led—and build systematic, measurable growth engines. It covers advanced topics like mapping the growth equation, analyzing channel economics (CAC/LTV), and optimizing time to first value to ensure scalable adoption.

A comprehensive guide for planning successful go-to-market strategies for SaaS products and features. It outlines the ORB framework (Owned, Rented, Borrowed channels) and a five-phase approach, ensuring every product release builds continuous momentum, captures attention, and converts interest into stable user growth. Essential for product managers and marketing teams.

This skill guides Heads of Partnerships and BD in evaluating prospective partners. It assesses a partner's independent demand and determines the optimal partnership tier (e.g., Reseller, OEM, Strategic Alliance). Furthermore, it designs a comprehensive 90-day Joint GTM plan and models the economic viability of revenue share agreements against direct sales, providing clear kill criteria for sustainable growth.

This skill generates a comprehensive Go-To-Market (GTM) asset pack. It structures all necessary marketing and sales materials—including positioning statements, core messaging pillars, feature-to-benefit mappings, and role-specific use cases—following established frameworks like Geoffrey Moore's model. Use it when launching a new product, feature, or service to ensure internal teams and market content are highly aligned and focused on solving customer pain points.