Skill UI

Guides marketers through planning, executing, and scaling paid campaigns across Google Ads, Meta, LinkedIn, and other platforms with strategy, audience targeting, budgeting, and creative/optimization best practices.

Guides growth engineers through evaluating, designing, and launching free marketing tools that drive traffic, leads, and backlinks without paid ads, covering idea scoring, UX, lead capture, and launch tactics.

This skill provides comprehensive expertise in paid advertising across major platforms like Google Ads, Meta, LinkedIn, and TikTok. It guides users through the entire campaign lifecycle, from defining core objectives and identifying ideal audiences (lookalikes, retargeting) to crafting high-converting ad copy (PAS, BAB). Learn best practices for campaign structure, budget allocation, and advanced optimization techniques based on key metrics like ROAS, CPA, and CTR.

Guides marketers through recruiting creators, validating content organically, and scaling with AI-generated UGC across TikTok, Meta, and YouTube Shorts while keeping briefs, budgets, and paid amplification systematic.

A comprehensive guide to planning, executing, and optimizing paid media campaigns across major platforms like Google Ads, Meta Ads, and LinkedIn. Covers full-funnel targeting (TOFU-BOFU), critical KPIs (ROAS, CPA), budget allocation rules, and best practices to maximize customer acquisition efficiency.

This skill assists in planning, running, and fixing paid ads across Google, Meta, and LinkedIn platforms. It provides expert judgment on campaign viability, budget allocation, and performance issues like rising CPA. The agent acts as a performance marketer, offering data-driven recommendations on whether to kill, keep, or scale campaigns based on facts and hypotheses. It integrates with product marketing context and utilizes specific playbooks for operational decisions on live accounts.

Orchestrates the complete, multi-channel launch process for an approved campaign plan. This skill manages all launch dependencies—from pre-launch checklist validation and asset readiness checks (PR, content, creative) to sequential activation across paid ads, organic channels, email automation, and CRM record creation. It ensures a clean, coordinated 'go live' event, coordinating all aspects beyond just paid advertising.

Create a reusable personal or brand voice from a clean audio sample on Beatra's paid hosted service. Install the pinned voice-cloning-studio package, authorize with a browser token, and generate custom voice reads from Claude Code, Codex, or OpenClaw. Requires explicit consent and paid API usage.

Installs and runs the pinned, digest-verified AI Headshot Generator package to turn casual selfies into professional headshots with new backgrounds, business attire and studio lighting via the paid hosted Beatra service.

Plan, write, and measure ads within AI assistants and search platforms like ChatGPT, Google AI Overviews, and Microsoft Copilot. This skill covers testing AI placements, crafting answer-adjacent copy, and measuring incrementality. It helps marketers understand platform differences, eligibility, and reporting limitations for paid media in AI environments.