Skill UI

Guides marketers through planning, executing, and scaling paid campaigns across Google Ads, Meta, LinkedIn, and other platforms with strategy, audience targeting, budgeting, and creative/optimization best practices.

Guides growth engineers through evaluating, designing, and launching free marketing tools that drive traffic, leads, and backlinks without paid ads, covering idea scoring, UX, lead capture, and launch tactics.

This skill provides comprehensive expertise in paid advertising across major platforms like Google Ads, Meta, LinkedIn, and TikTok. It guides users through the entire campaign lifecycle, from defining core objectives and identifying ideal audiences (lookalikes, retargeting) to crafting high-converting ad copy (PAS, BAB). Learn best practices for campaign structure, budget allocation, and advanced optimization techniques based on key metrics like ROAS, CPA, and CTR.

Guides marketers through recruiting creators, validating content organically, and scaling with AI-generated UGC across TikTok, Meta, and YouTube Shorts while keeping briefs, budgets, and paid amplification systematic.

A comprehensive guide to planning, executing, and optimizing paid media campaigns across major platforms like Google Ads, Meta Ads, and LinkedIn. Covers full-funnel targeting (TOFU-BOFU), critical KPIs (ROAS, CPA), budget allocation rules, and best practices to maximize customer acquisition efficiency.

This skill acts as an expert performance marketer, providing comprehensive strategies for paid advertising across major platforms including Google Ads, Meta (Facebook/Instagram), and LinkedIn. It covers the entire campaign lifecycle, from initial goal setting (awareness, leads, sales) and audience targeting (lookalikes, B2B) to advanced optimization techniques like bidding strategies, budget allocation, and ad copy frameworks (PAS, BAB). Use this for creating, optimizing, and scaling multi-channel campaigns to drive efficient customer acquisition.