Skill UI

Guides product and growth teams through evaluating whether to scale, test, or kill acquisition channels using unit economics (CAC, LTV, payback), customer quality (retention, NRR), and scalability indicators for data-driven go-to-market budgeting.

Assess proposed pricing moves by analyzing ARPU/ARPA shifts, conversion and churn risks, NRR/expansion effects, and CAC payback to decide whether a price increase, new tier, discount, or add-on should ship.

Analyzes SaaS unit economics and capital efficiency to guide PMs and leaders on CAC, LTV, payback, burn, runway, and Rule of 40 trade-offs before scaling or fundraising.

Guides business leaders through capital expenditure decisions, comparing ROI, payback, NPV, IRR, and opportunity costs for equipment, hires, software, real estate, or service lines so every dollar is justified before deployment.

This skill provides a comprehensive, narrative-first review of any marketing plan. It forces strategic alignment by interrogating six crucial areas: Ideal Customer Profile (ICP), Job To Be Done (JTBD), positioning statement, channel mix, CAC payback, and brand defensibility. Use it before major campaigns, repositioning, or when market performance metrics decline.