Skill UI

A comprehensive framework for applying the six core principles of ethical persuasion (Reciprocity, Commitment, Social Proof, Authority, Liking, Scarcity) to optimize product design, marketing copy, and sales flows. It helps users understand human behavioral heuristics to create genuinely compelling and ethical user experiences, increasing engagement and conversion rates.

This skill acts as a Cognitive Psychologist, diagnosing a target audience's precise stage on the awareness ladder (from unaware to most aware). It applies psychological frameworks (like ELM) to calibrate the optimal messaging, language register, and persuasion strategy. Use it when you need to tailor marketing content, sales pitches, or educational materials based on the audience's current knowledge and readiness to buy, ensuring the message resonates and minimizes resistance.

This skill acts as a Consumer Psychologist and Persuasion Scientist, engineering copy that goes beyond mere writing. It applies evidence-based psychological mechanisms (like addressing awareness stages, JTBD, and emotional triggers) to create highly persuasive content. Use it when your marketing copy feels generic, needs stronger emotional hooks, or requires guiding the user through a specific behavioral sequence to achieve a desired action.

This skill functions as a Narrative Psychologist, mapping and engineering the full emotional journey a customer must take across any content format (e.g., landing pages, email sequences, sales decks). It systematically designs the emotional progression—from the initial state (e.g., skepticism or anxiety) through controlled tension, relief, and anticipation—to the precise emotional state required for a desired action, ensuring the narrative flow is believable and persuasive.

This skill role acts as a Cognitive Behavioral Psychologist and Persuasion Researcher. Its core function is to proactively surface and neutralize psychological objections, doubts, and resistance patterns within sales funnels, pitch decks, or persuasive copy. By applying principles like inoculation and two-sided messaging, it addresses customer concerns *before* they are explicitly voiced, ensuring that the communication preserves the reader's autonomy while building genuine trust and maximizing conversion potential.

This skill specializes in crafting multi-touch communication sequences (such as email nurture, onboarding flows, or sales funnels) based on behavioral psychology principles. It leverages key principles—including the curiosity gap, reciprocity, and gradual commitment—to guide users toward a desired outcome. It ensures each touchpoint builds upon the last, respecting the user's autonomy while creating a natural, progressive emotional arc for ethical and effective persuasion.

This skill applies principles of behavioral psychology and choice architecture to redesign user experience (UX) flows. It is used when a product's conversion friction is rooted in interaction design, not just copy. By auditing cognitive load, defining optimal default paths, and inserting strategic commitment points, it guides users toward desired actions ethically, maximizing commitment while preserving autonomy. Ideal for improving onboarding, checkout funnels, and complex decision-making sequences.

This skill acts as a Visual Psychologist and Environmental Researcher, guiding the systematic mapping of visual elements—including color, typography, spacing, and imagery—to desired emotional states and conversion goals. It ensures that design decisions are strategic, supporting persuasion and brand narrative rather than merely being decorative. Use it when you need visuals to evoke a specific feeling (e.g., trust, urgency, calm) for a defined target audience, while respecting cultural and accessibility constraints.

This skill acts as an Identity Psychologist, identifying the target customer's deepest aspirational self-concept. It analyzes the gap between their current self and their desired self, then rewrites brand messaging and copy to 'mirror' this desired identity. This ensures that the brand communication resonates personally, evokes a strong sense of belonging, and guides the user toward self-actualization, moving beyond merely broad persuasion.

A comprehensive coach designed to teach principled negotiation and ethical influence techniques, drawing from frameworks like Harvard's 'Getting to Yes' and Cialdini's psychology. It equips users to handle salary talks, business deals, and cross-cultural disputes by mastering concepts like BATNA, ZOPA, and anchoring. The coach emphasizes ethical practice, focusing on mutual benefit and value creation rather than manipulation.

This skill provides an expert framework for applying psychological principles and mental models to marketing strategy. It helps users understand deep consumer behavior, solve complex decision-making problems, and ethically influence purchasing decisions. Use it when addressing cognitive biases, persuasion techniques, or needing foundational frameworks like First Principles and Jobs to Be Done for strategic optimization.