Skill UI

Guides teams through Amazon's Working Backwards press release process to define customer value, align stakeholders on a new product or feature, and surface gaps before building.

This skill generates highly structured, professional press releases optimized for journalists. Use it whenever you need to announce major news, product launches, or company developments. It ensures the content follows journalistic standards (inverted pyramid, active voice), avoiding promotional hype to guarantee readability and maximum impact for media outlets.