Skill UI

This skill provides an expert framework for applying psychological principles and mental models to marketing strategy. It helps users understand deep consumer behavior, solve complex decision-making problems, and ethically influence purchasing decisions. Use it when addressing cognitive biases, persuasion techniques, or needing foundational frameworks like First Principles and Jobs to Be Done for strategic optimization.

This skill is designed for Heads of Procurement or BizOps leaders conducting annual category reviews. It analyzes complex enterprise spending patterns by categorizing costs using UNSPSC standards, identifying the top cost drivers (Pareto analysis), and diagnosing bottlenecks in the purchasing cycle. It generates a defensible, risk-balanced plan for supplier consolidation, ensuring no critical tier-1 category is collapsed to a single source without documented contingency plans.