Skill UI

Guides building, optimizing, and measuring customer referral and affiliate programs to turn users into acquisition engines, covering incentives, triggers, messaging tests, fraud controls, and launch readiness.

Guides growth engineers through designing, launching, or optimizing referral and affiliate systems, covering loop mechanics, incentives, triggers, sharing, and measurement to turn customers into acquisition engines.

This framework guides the creation of a complete, highly actionable marketing plan distilled into a single 3x3 grid. It systematically structures the entire customer journey—from stranger (Targeting/Message/Media) to lead (Nurturing/Conversion) and finally to raving fan (Experience/LTV/Referrals). It ensures users build a cohesive marketing machine, moving beyond random, disconnected tactics and defining a clear path for growth.

Provides expert guidance on building, optimizing, and analyzing growth-driving programs. This skill covers the fundamental differences between customer referral schemes and paid affiliate models. Learn to identify key trigger moments, structure compelling incentive mechanisms (single/double-sided), and calculate optimal reward sizes to maximize viral loops and scale customer acquisition for sustained business growth.

This skill helps design and optimize referral and affiliate programs to drive viral growth. It covers program design, incentive structures, share mechanisms, and optimization strategies. Use it for creating word-of-mouth campaigns, analyzing referral rates, or setting up partner programs to acquire new customers through existing users or partners.

This skill provides comprehensive strategies for implementing sustainable business growth loops. It covers Product-Led Growth (PLG) optimization, designing viral loops, optimizing referral programs, and improving user retention mechanics. Use this when planning product launches, scaling user bases, or building complex acquisition funnels.

Generate reproducible DRAFT master agreements from one Markdown template plus a per-counterparty JSON spec, with role-selected clauses, rendered Schedule A tables and signature blocks. Suited to NDAs, referral, sourcing and master services papering at scale.

Builds a lightweight candidate and prospect pool with contact details, skills, consent status, re-engagement dates, and referral source for talent pipelines.