Skill UI

A comprehensive template designed for quarterly financial reporting. It integrates key performance indicators (KPIs), revenue and burn charts, a detailed Profit & Loss (P&L) summary, top-line highlights, and future outlook sections. This is ideal for presenting structured financial performance to stakeholders.

A comprehensive dashboard designed for tracking team Objectives and Key Results (OKRs). It visually displays the current quarter's theme, three primary objectives, and detailed progress bars for each Key Result (KR). Users can monitor status, identify owners, and view high-level summaries to ensure the team stays aligned and on track towards quarterly goals.

Performs multi-baseline counterfactual cost analysis by comparing actual session spending against hypothetical costs generated by fixed, non-optimal models (e.g., always-haiku, always-sonnet). This tool quantifies the financial savings realized by the smart routing mechanism, answering the critical question: 'Is the routing earning its keep?' It is ideal for quarterly cost reviews, setting CI performance gates, and validating routing configurations.

Identifies high-leverage backlink prospects by analyzing domains that link to multiple competitors but not the brand. It ranks these prospects using an opinionated priority score combining authority (DR), link overlap, and topical relevance. This tool is essential for planning targeted link-building campaigns, qualifying digital PR leads, or conducting deep quarterly competitive gap audits.

Automatically generates professional, white-labeled client-facing reports based on comprehensive performance data. Use this tool for weekly snapshots, monthly deep-dives, or quarterly business reviews (QBRs). It synthesizes KPI performance, channel breakdowns, root cause analysis, and actionable strategic recommendations, formatted for easy delivery via Slack, email, or Google Sheets.

This tool generates comprehensive, structured content calendars tailored for multi-platform marketing strategies. It maps core topics (pillars) across different channels (blog, social, video, email) for monthly or quarterly scheduling. Key features include building repurposing chains, integrating SEO targets, and aligning content with specific brand guidelines and key industry dates.

This skill implements a continuous improvement feedback loop (Part 12). It aggregates signals from market shifts, customer feedback, competitive intelligence, and internal operations. The output provides structured recommendations to refine the brand's product offering, business strategy, and channel mix, ensuring marketing efforts remain relevant and adaptive. Used continuously, especially during Quarterly Business Reviews (QBRs).

This tool generates comprehensive marketing intelligence briefings by synthesizing accumulated knowledge across all brand agents and channels. It surfaces cross-agent patterns, confidence scores, and actionable playbooks, transforming raw data into strategic advantages. Use it for quarterly planning, strategy reviews, knowledge gap analysis, or onboarding new team members to maximize decision-making confidence.

The Marketing Weather Report provides a consolidated, single-page assessment of all external signals affecting marketing effectiveness (economic, cultural, industry, platform, regulatory). It scores current conditions (Green/Yellow/Red) and provides actionable go/no-go signals for timing campaigns, adjusting budgets, or making strategic decisions across different time horizons (week, month, quarter).

A sophisticated tool designed to automatically generate professionally branded, structured marketing reports. It supports various report types, including executive summaries, campaign performance deep dives, channel analysis, and quarterly reviews. By pulling live data from multiple sources and tailoring the output to the intended audience (C-suite, team, or client), it eliminates manual report assembly, ensuring brand consistency and actionable insights.

Transforms complex raw campaign data and performance metrics into a cohesive, executive-level QBR presentation. This tool structures performance retrospectives, identifies root causes for underperformance, quantifies ROI, and develops data-backed strategic recommendations for the next quarter. Ideal for client reviews, leadership updates, and strategic planning sessions.

Automates the generation and delivery of detailed marketing performance reports from various sources (Google Ads, Meta Ads, GA, etc.). It calculates KPIs, identifies trends, detects anomalies, and generates actionable business recommendations. Reports can be formatted for weekly pulses, monthly reviews, or Quarterly Business Reviews (QBRs), and delivered via Slack, email, or Google Sheets.