Skill UI

This utility switches the active operational credential profile to manage different brands within a multi-client agency environment. It performs mandatory, deep validation of API keys, OAuth tokens, and environment variables before switching, ensuring that all subsequent platform operations (e.g., ad spending, reporting) are correctly routed to the target brand's account. It is crucial for preventing cross-client data leakage and maintaining audit integrity.

Exports comprehensive marketing data, including metrics, contacts, and campaign performance, to various external destinations such as BigQuery, Google Sheets, and Supabase. It ensures data is structured, cleaned, and handles PII redaction for secure analysis and reporting.

A comprehensive tool for importing structured data from various sources (CSV, JSON, Google Sheets) into connected platforms like CRMs, email marketing systems, or custom data stores. It manages the entire import pipeline, including automated field mapping, rigorous data validation, deduplication against existing records, and critical compliance verification (GDPR, CCPA). Features a mandatory execution gate for risk management.

This tool allows users to fine-tune the evaluation system for specific brands. Users can set minimum quality thresholds for various dimensions (e.g., brand voice, hallucination risk), adjust dimension weights based on strategic priorities, and configure auto-reject rules. It provides a comprehensive way to make content scoring criteria explicit and adjustable.

This skill guides the design, mapping, and optimization of entire marketing and sales funnels. It assists in visualizing complex customer journeys, performing detailed attribution modeling (e.g., last-click, linear), identifying drop-off points, and defining micro-conversion strategies across various business models (SaaS, e-commerce, etc.).

This tool allows users to define and import custom templates for various marketing deliverables, such as proposals, performance reports, content briefs, and campaign plans. By establishing a structured template, the system ensures that all generated outputs adhere to the brand's specific formatting rules, section requirements, and content formats, making the output consistent and professional across different campaigns.

Use this tool to pre-screen ad creatives, emails, and landing page copy against synthetic audience panels. Predict response rates, sentiment, and potential objections before launching live campaigns. By scoring variants on criteria like resonance and credibility, it helps marketing teams identify top-performing messages and avoid wasting ad spend on underperforming content.

A sophisticated tool designed to automatically generate professionally branded, structured marketing reports. It supports various report types, including executive summaries, campaign performance deep dives, channel analysis, and quarterly reviews. By pulling live data from multiple sources and tailoring the output to the intended audience (C-suite, team, or client), it eliminates manual report assembly, ensuring brand consistency and actionable insights.

A powerful tool for conducting rigorous A/B testing on marketing content variations. Use it to compare quality scores across different prompt approaches, headline styles, CTA phrasings, or entire content strategies. It provides statistical analysis to identify the optimal approach, transforming guesswork into data-driven content decisions.

Generates comprehensive quality intelligence reports by analyzing historical evaluation scores. This tool tracks content performance over time, identifies improving or declining content types, detects significant quality regressions against baselines, and provides prioritized, actionable recommendations for improving brand quality across various content dimensions.

This powerful tool monitors target keyword rankings across major search engines (e.g., Google) and tracks the presence and ownership of various SERP features (such as AI Overviews, Featured Snippets, and Local Packs). It establishes performance baselines and generates critical alerts when rankings drop significantly, or when the structure of search results changes, providing comprehensive visibility into organic search health.

This tool performs deep, multi-touch attribution analysis to calculate comprehensive Return on Investment (ROI), Return on Ad Spend (ROAS), and Customer Acquisition Cost (CAC) across all marketing channels. It supports various attribution models (e.g., linear, time-decay) and projects long-term value using LTV, providing data for budget optimization, executive reporting, and identifying efficiency gaps.