Skill UI

This framework provides a systematic methodology for engineering virality, moving beyond luck to design shareable products, ideas, and content. It utilizes the STEPPS model (Social Currency, Triggers, Emotion, Public, Practical Value, Stories) to systematically increase the likelihood of organic sharing and word-of-mouth marketing. Use it when optimizing for shareability or predicting user adoption patterns.

This tool maps the 'dark funnel,' identifying brand awareness and consideration signals from untracked sources like Reddit, AI chatbots, and word-of-mouth. It aggregates diverse data—including branded search trends, community mentions, and podcast data—to provide a comprehensive view of the true buyer journey, allowing marketers to measure influence beyond traditional analytics platforms.