技能 产品商业 营收管道健康度深度审查

营收管道健康度深度审查

v20260513
cro-review
这是一个深度、极度严谨的业务指标审查工具。它通过分析潜在客户覆盖率、赢单率趋势、净留存率(NRR)分解、销售人员上手周期、折扣纪律和线索来源组合等六个关键维度,全面压力测试公司当前的收入假设和管道健康度。适用于制定季度目标或调整销售策略前。
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/cs:cro-review — CRO Forcing Questions

Command: /cs:cro-review <plan>

The pipeline-paranoid operator pressure-tests revenue assumptions. Six questions that surface next-quarter pain this quarter.

When to Run

  • Before committing to a quarterly revenue target
  • Before changing sales motion (PLG ↔ sales-led, mid-market ↔ enterprise)
  • Before hiring a batch of reps
  • When pipeline coverage drops below 3x
  • When NRR is trending down

The Six CRO Questions

1. Pipeline Coverage

What is pipeline coverage for the current quarter, by stage?

  • Inbound-heavy: 3x. Outbound-heavy: 4x. Below either threshold = act now.
  • Stage-weighted, not just total.

2. Win Rate Trajectory

What's win rate this quarter vs the last 4 — and what's the leak point?

  • Stage-by-stage conversion.
  • If a single stage softens, identify why before forecasting.

3. NRR Decomposition

What's gross retention, contraction, and expansion separately?

  • NRR alone hides churn.
  • A 110% NRR with 95% gross retention is different from 110% with 80%.

4. Ramp Time

For the last 4 hires, how many days to first deal and to quota?

  • If ramp > 90 days at growth stage, hiring profile or enablement is broken.
  • Forecasted hires must build in ramp.

5. Discount Discipline

What's the median discount this quarter vs last 4? Where is it creeping?

  • Discount creep is the leading indicator of pricing or positioning weakness.
  • Cap discounts by approver tier.

6. Pipeline Source Mix

What % of pipeline is marketing-sourced, sales-sourced, partner-sourced?

  • If one source dominates > 80%, you have concentration risk.
  • Cross-check with cs-cmo-advisor.

Workflow

python ../../../skills/cro-advisor/scripts/revenue_forecast_model.py
python ../../../skills/cro-advisor/scripts/churn_analyzer.py

Output Format

# CRO Review: <plan>
**Date:** YYYY-MM-DD

## Pipeline
- Coverage: X.Xx (target 3x+)
- Win rate: X% (4Q trend: ↑ / → / ↓)
- Top leaking stage: <name>

## Retention
- Gross retention: X%
- NRR: X%
- Expansion: X%
- Contraction: X%

## Ramp
- New hires last quarter: N
- Median days to first deal: X
- Median days to quota: X

## Discount
- Median discount this quarter: X%
- Trend vs 4Q ago: <delta>

## Source Mix
- Marketing: X% | Sales: X% | Partner: X%

## Verdict
🟢 ON PLAN | 🟡 GAP | 🔴 PIPELINE CRISIS

## Next Steps
[3 concrete actions]

Routing

  • /cs:cfo-review — does this hit the cash plan?
  • /cs:cmo-review — is pipeline source-mix healthy?
  • /cs:execute — quarterly plan if GREEN
  • /cs:boardroom — if RED

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Version: 1.0.0

信息
Category 产品商业
Name cro-review
版本 v20260513
大小 2.91KB
更新时间 2026-05-14
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