jm-topic-selection
brycewang-stanford/Awesome-Journal-Skills
This guide helps researchers sharpen and validate their research questions to ensure they meet the rigorous standards of top marketing journals (like JM). It focuses on testing for substantive importance, dual relevance (bridging theory and practice), and overall fit, helping users differentiate if their work belongs in JM, JMR, Marketing Science, or elsewhere. It emphasizes an empirics-first approach.