技能 数据科学 消费者研究方法论设计

消费者研究方法论设计

v20260724
jcr-methods
本指南为撰写顶级学术期刊论文提供全面的研究设计框架。它指导用户规划复杂的实证研究(如行为实验)和定性研究(如CCT田野调查),确保研究证据能够严谨地匹配概念主张,涵盖了多阶段实验设计、数据透明化和内部效度检验。
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Methods & Design (jcr-methods)

When to trigger

  • You have a mechanism but are unsure how to test it
  • Deciding between a behavioral-experiments paper and a CCT fieldwork paper
  • A reviewer asks whether your design can actually support the process claim
  • You are weighing a Registered Report for a confirmatory question

JCR is methodologically pluralistic by mandate

JCR states no single preferred method; the bar is a clear conceptual contribution supported by appropriate empirical evidence. In practice two flagship traditions coexist under one masthead, and you should commit to one design logic (or a principled mix):

  • Theory-driven behavioral experimentation (the dominant tradition): multiple lab and online experiments that isolate a psychological process and its boundary conditions.
  • Interpretive / Consumer Culture Theory (CCT): ethnography, depth interviews, phenomenology, or netnography that theorizes the sociocultural meanings of consumption.

The journal also publishes quantitative/modeling and methodological work. Choose the design the conceptual claim demands, not the one you find convenient.

Designing the multi-study experimental package

  • Process evidence: plan studies that establish the effect, then mediation (measured or, more convincingly, moderation-of-process / manipulated mediator), then boundary conditions that the theory predicts.
  • Internal validity: random assignment; manipulation checks and attention checks; pretested stimuli; counterbalancing; rule out demand and confounds by design.
  • Robustness across studies: vary populations, stimuli, and operationalizations so the effect is not stimulus-bound; a convergent multi-study package is the JCR norm.
  • Power & samples: a priori power analysis; specify and justify sample sizes and exclusion rules in advance. Overflow stimuli, full instruments, and additional replication studies belong in the web appendix (max 40 MB, excluded from the 60-page cap).

Designing interpretive / CCT work

  • Justify site, informant selection, and immersion; show the data are rich enough to support conceptual claims.
  • Plan for trustworthiness: triangulation, prolonged engagement, member checks, and an audit trail rather than p-values.
  • Theorize as you go: the design should enable moving from thick description to second-order constructs.

Transparency is a design decision, not an afterthought

JCR's transparency regime shapes the design from the start: a Data Collection Statement is required for all submissions (Step 6), data/materials posting is required at invited revision unless exempt, and replication code must be provided. Build clean materials, preregistration where appropriate, and a repository plan (OSF / Harvard Dataverse / Qualitative Data Repository / ResearchBox) into the design. For confirmatory questions, consider a Registered Report (full review before final data collection; must be JCR-worthy regardless of outcome).

Execution bridge (StatsPAI / Stata MCP)

For the empirical / causal lane, estimate and audit rather than only specify. Full map: execution-with-mcp. JCR is predominantly lab experiments; randomization-based inference and the many-outcome family-wise correction (romano_wolf) are the decisive tools.

  • detect_designrecommend → fit with as_handle=trueaudit_result to enumerate the checks the design owes.
  • Panel / staggered DiD: callaway_santanna / sun_abraham + bacon_decomposition
    • honest_did_from_result. IV: effective_f_test + anderson_rubin_ci. RDD: rdrobust + mccrary_test.
  • Experiments: randomization-based inference and romano_wolf for the many-outcome family-wise correction reviewers expect.

Match the toolchain to the reviewer pool, and report the effect size the venue wants. A run end-to-end (synthetic data, real returns) is in the JF execution walkthrough.

Checklist

  • Design logic (experiments / CCT / mixed) matches the conceptual claim
  • Experiments: effect → process → boundary mapped to specific studies
  • Manipulation/attention checks, random assignment, pretested stimuli
  • A priori power, sample sizes, and exclusion rules pre-specified
  • CCT: site/informant justification and a trustworthiness plan
  • Materials, code, and a repository plan prepared for transparency requirements

Anti-patterns

  • A single study asked to carry a process claim.
  • "Mediation" inferred from a measured mediator without manipulating the process.
  • Stimulus-bound effects (one scenario, one product) generalized broadly.
  • CCT design with too little immersion to support conceptual claims.
  • Treating data/materials posting as a post-acceptance chore.

Output format

【Design logic】experiments / CCT / mixed / Registered Report
【Study chain】effect → process → boundary (or CCT framework)
【Validity safeguards】randomization / checks / pretests / trustworthiness
【Power & samples】a priori N, exclusions
【Transparency plan】repository + code + Data Collection Statement
【Web appendix】overflow stimuli / extra studies (≤40 MB)
【Next step】jcr-data-analysis
信息
Category 数据科学
Name jcr-methods
版本 v20260724
大小 5.67KB
更新时间 2026-07-28
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